Radiante
Enhance your style with Radiante – the expert in medical compression!
A competition won by Trapèze!
RADIANTE® is a brand in the Essity group specialised in medical compression since 1830. The company chose Trapèze to redesign its global brand identity.
Our challenge: re-energise this sleeping beauty, spreading the word about the new positioning of the RADIANTE® brand with a bold, leadership approach:
“RADIANTE®. Compression with no compromise on style.”
An identity & design system entirely overhauled to deliver a unique brand experience.
Global creative reflection including: renovation of the visual identity, design landscape, brand language, packaging range, key visual, model photos and advertising style guide… Branding consistency as the central theme, to reveal the appeal and value-added offer of an historic brand.
And in design terms?
A new identity remodelled to embody medical expertise, textile craftsmanship and French elegance.
The colour orange, historically identifying RADIANTE® is re-energised to immediately boost the brand’s recognition and profile. Packaging like a gift box and an advertising campaign designed like a Collection to extend the idea of a premium fashion experience.